Disillusioned by the production ethos of many larger skincare companies Dom wanted to create simple handcrafted products that showcased the surrounding coast’s natural ingredients in the hope that the products themselves would then promote Margate’s heritage of healthy coastal living.

Dom’s wife Jo soon said it was time to get a proper lab and turn a passion into a business as every saucepan in the kitchen was starting to smell like a skincare product.

The company has now grown; taking on members of staff whilst still playing an active part in the local community by organising beach cleans and taking part in marine conservation surveys.

As Haeckels develops over the coming years the heart of the company will always remain the same as it concentrates on craft first in the hope that the products themselves will remind and educate customers of the natural wealth of Margate’s coastline.